Rundle Mall Christmas Windows

Off the back of launching Illustrated Letters, I was approached by the Pop Up Co. on behalf of Rundle Mall to work on an installation as part of Adelaide’s 2018 Christmas decorations in the CBD. The window installation, one of twelve installations scattered throughout Rundle Mall, comprised several elements and involved a combination of copywriting, lettering and designing for 3D space.

Letters from the community
mobile: transcribing & design of original hand-lettering

As a part of this project I had the privilege of working with written work from a number of notable South Australians; public servants, writers, public figures, small-business owners and creatives. Eight original pieces A2 in size - lettered and illustrated by hand - were suspended from a rotating mobile within the window.

Coming Home for Christmas
window decal: creative copywriting, lettering & design

Original copy was written, lettered by hand and translated into a vector file for application to the front of the window installation. This text was to be an ode to the festive season and provide context for the theme of the window, ‘Christmas Love’.

With this theme and the installation’s placement in the heart of the city in mind, I was enamoured with the idea of ‘coming home for Christmas’ as well as the unique experience of celebrating Christmas in SA. I love the idea of the traditional white Christmas, however this holiday is such a different experience for every family (especially in our wonderfully diverse Australia where it is stinking hot in December) so in writing this piece I wanted to be as inclusive as possible, and articulate universal experiences for families of different sizes, backgrounds and traditions.

I hope that there’s something in these words for everyone, whatever your background or traditions, if your family is big or small (or perhaps, smaller than it used to be), connected by blood or by other bonds.

Full window text:

Here’s to coming home for Christmas -

to second (and third, and fourth) helpings,
and the smell of something baking

to putting pen to paper: letters to loved ones,
family recipes and wish lists

here’s to candles, dreidels and twinkly lights,
belated reunions and all things merry and bright

here’s to getting up early on Christmas morning,
(or staying up late on Christmas Eve.)
to traditions old and new;
from across the road or across the sea,
to silliness, suspense and sincerity

here’s to whimsy, warmth and wonder;
to full hearts (and bellies), love and laughter
and leaning on one another

to the family you’re born into,
the family you make and the family you choose;
here’s to ‘cheers’ and tears and ‘wish you were here’,

here’s to the most wonderful time of the year.

A Very Merry Christmas
backdrop artwork: lettering & design

For the window backdrop, an original hand-lettered artwork was designed and produced (originally A3 in size) and converted to a vector file to be scaled up to over 2 metres in width as a three-dimensional element.